It’s time for new perspectives
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About Perspectives
Falling trust, the rise of AI, misinformation, hostile actors, platform capture, ever-shrinking budgets – there are a lot of big challenges facing journalism.
We need new tools and mental models to meet this moment, and we can't restrict our search to the same old conferences, institutions, and keynote speakers.
There are so many other industries, movements, and communities who face similar challenges, and have developed approaches that work. Perspectives turns to these groups and people, who work outside of news, for inspiration, strategies, and frameworks. We then host events for them to share their knowledge with working journalists.
In our events, Perspectives aims to:
We are always looking for supporters to help fund our work. Perspectives is a project of Contina Impact, a 501(c)3 organization.
We need new tools and mental models to meet this moment, and we can't restrict our search to the same old conferences, institutions, and keynote speakers.
There are so many other industries, movements, and communities who face similar challenges, and have developed approaches that work. Perspectives turns to these groups and people, who work outside of news, for inspiration, strategies, and frameworks. We then host events for them to share their knowledge with working journalists.
In our events, Perspectives aims to:
- Change assumptions about what is possible in journalism
- Introduce new methods for impact and sustainability
- Create spaces where journalists can imagine new solutions to difficult problems, inspired by the work of others.
We are always looking for supporters to help fund our work. Perspectives is a project of Contina Impact, a 501(c)3 organization.
Our next events
LION Summit, San Diego, CA
September 11th
September 11th
They don’t care what you know until they know that you care: Community Trust and Public Health
Journalists and health practitioners share a core challenge: how do you reach skeptical, fragmented audiences with essential information?
In this closing panel organized by Perspectives, esteemed local health professionals will share field-tested strategies for building trust and overcoming misinformation among different communities in the San Diego region.
Sponsors: LION and the John D. and Catherine T. MacArthur Foundation.
Sign up for the summit here
In this closing panel organized by Perspectives, esteemed local health professionals will share field-tested strategies for building trust and overcoming misinformation among different communities in the San Diego region.
Sponsors: LION and the John D. and Catherine T. MacArthur Foundation.
Sign up for the summit here
Impact House, Chicago, IL
October 14th
October 14th
Tips from the medical frontlines: Building trust and beating misinformation
A hands-on workshop for journalists on communication that builds trust, led by public health experts
Healthcare professionals battle daily to help the public grasp and trust critical, complex information amid rising misinformation. The stakes can be life-or-death.
Journalists face a similar challenge: explaining complex, sometimes life-saving topics quickly, in ways that resonate with individuals, communities, and entire cities.
Back by popular demand, Perspectives is bringing back its 2025 workshop on what journalists can learn from public health experts about reaching skeptical, fragmented audiences – and building truth-based trust when bad information is easier than ever to find.
Healthcare professionals battle daily to help the public grasp and trust critical, complex information amid rising misinformation. The stakes can be life-or-death.
Journalists face a similar challenge: explaining complex, sometimes life-saving topics quickly, in ways that resonate with individuals, communities, and entire cities.
Back by popular demand, Perspectives is bringing back its 2025 workshop on what journalists can learn from public health experts about reaching skeptical, fragmented audiences – and building truth-based trust when bad information is easier than ever to find.
Join us on October 14 for a hands-on workshop and panel discussion with four Chicago public health experts to:
Doors open at 7 p.m. for food and conversation (meal will include gluten-free, vegan and vegetarian options).
Sponsors: Press Forward Chicago, Medill Local News Accelerator, John D. and Catherine T. MacArthur Foundation
Sign up for the event here.
- Learn tactics public health practitioners use to engage the public and build trust
- Understand how community-building strategies are changing in real-time in the face of algorithmically-amplified misinformation
- Practice designing an information campaign for a hypothetical public health challenge
Doors open at 7 p.m. for food and conversation (meal will include gluten-free, vegan and vegetarian options).
Sponsors: Press Forward Chicago, Medill Local News Accelerator, John D. and Catherine T. MacArthur Foundation
Sign up for the event here.
Fifty Thousand Feet, Chicago, IL
October 23rd
October 23rd
AI at work: A field trip from the newsroom into the world of brand
A conversation on building trusted, differentiated brands in the age of AI slop — designed for independent journalists and newsrooms.
Following the News Product Alliance Summit, Perspectives and The Composition Collective invite NPA summit attendees and local Chicago journalists on a field trip in River North to hear what a top brand agency can teach newsrooms about trust and differentiation in the AI era.
We’ll gather with Fifty Thousand Feet, a brand agency whose clients range from Knoll to Mastercard to Discord, for a conversation on how AI is reshaping brand strategy and creative work. How do brands stay differentiated and build trust when so much AI output feels generic? It's a question news organizations are living too — trust is the whole business, and standing out in a feed full of AI-generated sludge has never mattered more.
Following the News Product Alliance Summit, Perspectives and The Composition Collective invite NPA summit attendees and local Chicago journalists on a field trip in River North to hear what a top brand agency can teach newsrooms about trust and differentiation in the AI era.
We’ll gather with Fifty Thousand Feet, a brand agency whose clients range from Knoll to Mastercard to Discord, for a conversation on how AI is reshaping brand strategy and creative work. How do brands stay differentiated and build trust when so much AI output feels generic? It's a question news organizations are living too — trust is the whole business, and standing out in a feed full of AI-generated sludge has never mattered more.
Expect short case studies from the Fifty Thousand Feet team, a discussion on brand trust, disclosure, and creative ownership in the AI era, and a chance to talk shop with people who think about brands for a living. You’ll leave with inspiration on how to tell your newsroom’s story better and how to make your journalism stand out and stop the scroll.
This event is open to anyone working in news or related fields, not just people attending the NPA Summit. Capacity is limited to 60 people, so please register before October 16! Free drinks will be served and the discussion will be followed with plenty of time to mingle!
Sponsors: Northwestern Medill Local News Accelerator and the John D. and Catherine T. MacArthur Foundation.
Sign up for the event here.
This event is open to anyone working in news or related fields, not just people attending the NPA Summit. Capacity is limited to 60 people, so please register before October 16! Free drinks will be served and the discussion will be followed with plenty of time to mingle!
Sponsors: Northwestern Medill Local News Accelerator and the John D. and Catherine T. MacArthur Foundation.
Sign up for the event here.
Previous events
Pittsburgh
June 2026
June 2026
Created in collaboration with INN Days
This workshop taught participants a framework for leaders and workers to co-design how AI is adopted in the workplace. It then demonstrated the framework through the example of a local architecture firm.
It featured:
Supported by JSK Fellowships and the Lenfest Institute for Journalism
Photo by Kirk Lawrence/INN
This workshop taught participants a framework for leaders and workers to co-design how AI is adopted in the workplace. It then demonstrated the framework through the example of a local architecture firm.
It featured:
- Dr Ravit Dotan, who works with mission-driven organizations around the world on AI adoption. She is the co-founder of the Collaborative AI Responsibility Lab at the University of Pittsburgh.
Supported by JSK Fellowships and the Lenfest Institute for Journalism
Photo by Kirk Lawrence/INN
Chicago
October 2025
October 2025
Created alongside the News Product Alliance Summit
This was an interactive workshop focused on how public health experts overcome community suspicion, misinformation, and public attacks to deliver life-saving information.
It featured:
Venue: The Revival Theater, a local improv hotspot
Supported by JSK Fellowships, Press Forward Chicago, American Press Institute, Second Story, Trusting News
This was an interactive workshop focused on how public health experts overcome community suspicion, misinformation, and public attacks to deliver life-saving information.
It featured:
- Dr. Allison Arwady, director of CDC's Injury Center, who led Chicago’s department of public health during the COVID-19 pandemic
- Dr. Michelle Brown, an ob-gyn and faculty member at Northwestern University’s Feinberg School of Medicine
- Dr. Mary Tate, an attending physician and ob-gyn in Cook County and host of the podcast Dear Premed
- Dr. Kyran Quinlan, Professor of Pediatrics at Rush University and a general pediatrician, educator, researcher and advocate
- Dr. Margaret Russell, Family Physician at Erie Family Health Center and Clinical Assistant Professor at Northwestern
Venue: The Revival Theater, a local improv hotspot
Supported by JSK Fellowships, Press Forward Chicago, American Press Institute, Second Story, Trusting News
Online
September 2024
September 2024
Created with Gather
We helped Emily Kennedy of AnthroJourno.org run an event about what anthropology can teach newsrooms about community engagement, as the monthly curator of Gather, the platform for community-minded journalists.
This involved:
- Sharing resources and answering questions
- Running a video discussion with anthropologists about how to improve community reporting
- Writing about how to integrate with different communities through ethnographic best practices
Supported by Gather / The Agora Journalism Center at the University of Oregon
Atlanta
September 2024
September 2024
Created alongside ONA24 in collaboration with Rodney Gibbs
This panel focused on how AI is shaping the way Atlanta musicians and filmmakers create their work.
It featured:
- Isaac Hayes III, futurist, founder of Fanbase, and son of soul singer Isaac Hayes
- Uwonda Carter, founding partner at legal firm Carter+Woodward, whose clients include King Willonious, the creator of BBL Drizzy
- Dr Fahamu Pecou, a local artist and filmmaker who uses AI in his work
The event was moderated by Dr. Joycelyn Wilson, an assistant professor at Georgia Tech with a focus on hip-hop studies and digital media.
Venue: The Knight Lounge at ONA
Supported by the Knight Foundation
Minneapolis
August 2024
August 2024
Created with SRCCON 2024
This workshop focused on teaching ethnographic methods that can be used in journalism via a hands-on workshop and workbook.
It featured:
- Emily Kennedy, founder of AnthroJourno.org
- Dr Adam Gamwell, editor of Anthropology News and host of This Anthro Life podcast
Venue: McNamara Alumni Center at the University of Minneapolis
Philadelphia
June 2024
June 2024
Created in collaboration with Resolve Philly
This workshop focused on what local journalism can learn from AAPI inter-community solidarity.
It featured:
Venue: Folk Arts-Cultural Treasures Charter School
This workshop focused on what local journalism can learn from AAPI inter-community solidarity.
It featured:
- Debbie Wei, founding member of Asian Americans United
- Mohan Seshadri, Co-Executive Director of the Asian Pacific Islander Political Alliance
- Vivian Chang, Executive Director of Asian Americans United
Venue: Folk Arts-Cultural Treasures Charter School
Supported by the American Press Institute and AAJA-Philadelphia
Minneapolis
October 2023
October 2023
Created alongside SRCCON 2023
This event explored how communities keep ownership of their own narratives and reimagine their futures following a crisis.
It featured:
- Jeanelle Austin, the Executive Director of the George Floyd Global Memorial, who talked about how they keep control of their own narrative
- Jessica Eckerstorfer, co-director of the Southeast Asian Diaspora Project, who shared how they approach community narratives through joy and empowerment
- Paul Andrighetti, Development Director of CAPI, who discussed how they support immigrant communities through culturally appropriate methods
A Q&A was moderated by Andrea Pierre, KRSM station manager and host of The Narrative.
Venue: The Cedar Cultural Center
Supported by the American Press Institute, the Donald W Reynolds Journalism Institute at the University of Missouri, OpenNews, and Michael Bolden
Mini Perspectives: Chicago
June 2023
June 2023
Created in collaboration with Media Party
A lightning talk about how a community-led advocacy group engaged residents across the city, shaping the political agenda for a vital mayoral race.
It featured:
A lightning talk about how a community-led advocacy group engaged residents across the city, shaping the political agenda for a vital mayoral race.
It featured:
- Niketa Brar, co-founder and executive director of Chicago United for Equity. She works to grow the community-led policymaking movement in Chicago
Venue: The Polsky Exchange Center
Online
April 2023
April 2023
Created in collaboration with the News Product Alliance Summit
Two leaders of the reproductive rights movement in Latin America shared what it took to sustain a change movement over decades, and how to pass the baton to the next generation.
We were joined by:
Two leaders of the reproductive rights movement in Latin America shared what it took to sustain a change movement over decades, and how to pass the baton to the next generation.
We were joined by:
- Daniela Martins of the Women’s Equality Center, which strengthens the work of reproductive rights organizations in Latin America
- María Antonieta Alcalde of Ipas Central America and Mexico, which works with partners in the region to make abortion and contraceptives safe, legal and accessible
Los Angeles
September 2022
September 2022
Created alongside ONA 22
This panel focused on the role of community-led support among members of marginalized groups.
It featured:
- Jennifer Gutierrez of the Museum for Social Justice, who talked about how to reimagine the role of legacy institutions
- Leezel Tanglao of FYLPRO, who shared how their platform Tayo delivered life-saving COVID information to the older Filipino community
- traci kato-kiriyama of Vigilant Love, who talked about imagining new and better futures for artists in our cities
Supported by OpenNews
Support our work
- We’re seeking grants, donations, and sponsorships to support our events and operating expenses. We’re entirely volunteer-run – all monies go directly to our modest programming and operating costs. Our goal is $15,000 to cover 18 months of programming but donations of any size make a big difference.
- Donations are tax deductible through our fiscal sponsor, Contina Impact.
- Previous supporters include JSK Fellowships, Press Forward Chicago, Knight Foundation, OpenNews, Reynolds Journalism Institute, Trusting News, News Product Alliance, and the American Press Institute.
Team
- Ariel ZirulnickAriel Zirulnick is a journalism audience and product consultant. She is the co-founder of Perspectives.
- Robin KwongRobin Kwong is the product director for data services at Yahoo News.
- Andrew LosowskyAndrew Losowsky is the Director of Product for CalMatters/The Markup. He is the co-founder of Perspectives.
FAQ
- How do I bring Perspectives to my city or my event? How can I be a part of a Perspectives event?We'd love to work with you! Contact us via the form below.
Here are some of the questions we ask when we’re evaluating a pitch or designing an event:- What’s the vibe of the main event that we'll be programming alongside?
- Who is the event's target audience?
- What kind of lessons and experiences from beyond journalism could be useful to the target audience right now?
- What’s the format of the main event? In-person or online? What are the session formats? How much do we want to echo that, or do something in contrast to it?
- If we’re doing something in person, where can we take people that’s community-focused and outside of the main event space, while respecting the location and design of the main event?
- Are we going to try to make this a part of the event or are we going to make it an auxiliary event?
- Is there any budget? Are there any plans to get one? We pay our speakers and venues so any assistance with that is always welcome.
- Who can organize a Perspectives event?Currently we're overseeing all Perspectives events; in the future, we'll be releasing a free series of guidelines and principles for others to run events. If you'd like to work with us, contact us!
- How can I support Perspectives?We always need funders to help support our events. As organizers, we take no fee for our work; however, participants and venues need paying. If you're interested in supporting a future Perspectives event, contact us.
- What are the core principles of Perspectives?
- We always pay participants from outside journalism
- We strive to hold in-person events at community spaces
- We often hold events that take place alongside existing industry events, to take advantage of a diverse crowd of journalists in one place
Contact us
We'd love to make a Perspectives event with you.
Cover photo by Erik Westra, from our Minneapolis event
All text and images are copyright the Perspectives Team unless stated